Ovalsquare

Research Services

Research Services

Our research team is made up of highly skilled senior qualitative and quantitative researchers who focus on providing customer insight and strategic advice for our clients. Our goal and drive is to become an extension of our clients’ marketing departments, working closely with these clients over the long term.

Our approach to information gathering may involve a combination of methods such as focus groups, in-depth interviews, observation, ethnographic research; telephone, door to door, intercept, mail, online and smartphone surveys, as well as analysis of information from existing data sources such as the Census of Population and Housing, Government statistics, customer databases, marketing and sales records, etc.

Our Services Include:

  • ¬†Market Research
  • Pricing Analysis
  • Academic Research
  • Brand Perception Research
  • Needs Assessment Studies
  • Concept Testing
  • ¬†Customer Loyalty Research